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Protecting Your Number One Business Asset… Your VOICE!
My guest today is Dr. Ahmed Abdelal a speech language pathologist and we’ll be talking about the health of your voice.
Dr. Ahmed Abdelal
- What the pitch of your voice may indicate for health problems
- How we communicate with pitch changes in our voice and how early we start to learn how to do this
- How Drs are using voice recordings to diagnose Parkinson’s Disease way in advance of other tests
- Peak hours for voice over performance
- Massage for your voice
- 3rd hand smoke!?
- How sleep repairs your voice and much more.
I think you’re really going to enjoy it so please stay tuned for that.
This Episode is Sponsored by the Voice Over Virtual Conference.
If you’d like to learn more about Voice Over Virtual, here’s an affiliate link to the site:
The Show Keeps GROWING!
We’ve had 2169 downloads as of this writing! Thanks for continuing to spread the word!
Marketing Tip: Defining Your Target Customer
To define your target customer, ask yourself “Who do you want to serve”? This is something I go into great detail in my presentation at the Voice Over Virtual, but defining who you want as your customer can do great things for your business.
You can’t be all things to all people. Who do you like to be around? Who’s your ideal client? What interests do they have – hobbies? What do they read? Are they civic minded, politically active – which way – lib/conservative? Do they exercise?
Create Paths of Entry
Knowing this allows you to introduce these interests in your marketing and makes you more relatable to them. They share common interests and you’re more like them. People like to do business with people they know, like and trust. People like people who have similar interests. This is called a “Path of Entry”
Drill Down
For example, one of my interests is music – particularly rock music. To narrow it down further, progressive rock and ultimately the band Rush. Tangentially I love drumming and percussion because I play the drums. Anyone who knows anything about Rush, knows their drummer Neil Peart is probably one of the best rock drummers of all time.
So, if you or someone else were to send me something that had information about drumming, or particularly the band Rush or Neil Peart, I would stop and pay attention to whatever that thing is.
If you can relate on that level to a target audience you want to work with as clients you will do more business and you can charge more for a defined market rather than trying to appeal to everyone.
Don’t Appeal to the Masses
A good example – most fast food burger places appeal to the masses and the sell a lot of burgers at really low prices.
Mooo Restaurant on Beacon Hill in Boston isn’t about appealing to the masses. They’re gonna sell you yes… higher quality food, premium Single Malt Scotches and steaks at higher prices, but they’re also going to give you a fantastic dining experience and their marketing appeals to people who are willing to pay for that. And more importantly they know where to strategically place that marketing in places they know where their target audience will see it.
Take some time and think about who you want to work with and define that. It’s huge. It also makes your business more fun and helps you to actually say no to people and opportunities that aren’t a good fit.
Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them here!
Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them at the episode at Voice Over MarketingPodcast.com
Recommended Resource!
Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.
Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)
As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.
They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…
This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!
Recommended Reading
The Slight Edge, by Jeff Olson – Here’s a quick description from Amazon.com.
“Why is it that some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else?
One simple reason: those that are “successful” have found their SLIGHT EDGE!
The Slight Edge is not just another self-help, motivation tool of methods you must learn in order to make it up the path of success. It simply shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you.
What do you need to make that happen? Discover that one thing that will help you achieve that goal, realize a life-long dream or propel you up the ladder to success.
Once you’ve got it, then you will discover how your philosophy… creates your attitude… creates your actions… creates your results… creates YOUR LIFE!”
My First Amazon Kindle Book is NOW available Exclusively on Amazon Kindle!
The Book is an Introductory Guide to the world of Voice Overs for people relatively new to Voice Over. Or it’s for people exploring the possibility of beginning a Voice Over career/hobby.
Thanks for Checking The Show Out!
If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.
Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.
If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.
Thanks for listening. Now go out there and share your voice with the world!
All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
