Ever Notice how many pharmaceuticals have 3 syllable brand names?
I started noticing this awhile ago.
It’s not an accident.
What can we learn from the marketing around us and how can we apply those patterns to our own marketing efforts? We explore these questions in this weeks episode.
Recommended Resources!
Protect Your Voice Over Business and Keep it Legal! Order Rob Sciglimpaglia’s Book “Voice Over Legal”!
Rob Sciglimpaglia was my guest on Episode 23 of the Podcast. We’ve received Rave reviews on the interview!
I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off the list price of the book and support the podcast.
Simply Click this Link: www.VoiceOverLegal.com and enter the promo code “VMP” at checkout to save 20% ($5) off the cost of the book and support the podcast!
New Opportunity to Contribute and Support the Podcast
If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.
Thanks for Checking The Show Out!
If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.
Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to share your comments and questions about this episode and future topics you’d like discussed.
If you’d like more information on coaching opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.
Thanks for listening. Now go out there and share your voice with the world!
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
So, awhile back I had the opportunity to interview one of my favorite childhood comedians, Gallagher.
Sure, his “Sledge-O-Matic” routine was sure to appeal to a 12 year old boy, but it appeals to adults too.
One bit I remembered was his observations on the inconsistencies of the English language. I marveled at his ability to string them into a story that made you laugh.
Prior to my interview he asked me to record a series of poems he had written. To watch him perform them was a real treat. To record them, an honor. To follow their meaning was an opportunity to appreciate the work of an amazingly clever and creative person.
I share one at the end of this episode.
Some of the thoughts he shares are controversial, but hey, all comedy is at some level and he has strong opinions.
Listen for his thoughts on How to entertain, practice and prepare. Listen to his strategic decisions. Learn why he makes the decisions he does and how/why he chooses a “Stress Free” life.
Lots of gems in this one. Enjoy!
Recommended Resources!
Protect Your Voice Over Business and Keep it Legal! Order Rob Sciglimpaglia’s Book “Voice Over Legal”!
Rob Sciglimpaglia was my guest on Episode 23 of the Podcast. We’ve received Rave reviews on the interview!
I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off the list price of the book and support the podcast.
Simply Click this Link: www.VoiceOverLegal.com and enter the promo code “VMP” at checkout to save 20% ($5) off the cost of the book and support the podcast!
New Opportunity to Contribute and Support the Podcast
If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.
Thanks for Checking The Show Out!
If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.
Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to share your comments and questions about this episode and future topics you’d like discussed.
If you’d like more information on coaching opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.
Thanks for listening. Now go out there and share your voice with the world!
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
In this episode I make the case for Common Courtesy in our daily lives and how that carries over to our voice over businesses.
I also reveal a dream I had.
I was in a rut. I was getting tired of how I was sounding in copy. It was sounding too formulaic for me and I needed to do something different. The message my subconscious mind sent screaming to me was: “What if you loved your listeners”?
Wow.
Listen in as I explore these topics with real life stories about how courtesy and politeness (and the lack thereof) can impact your business!
Enjoy!
Voice Over Marketing Podcast Nominated AGAIN!!
I’m pleased to tell you the Voice Over Marketing Podcast has been nominated for a Voice Arts Award for the Second Year in a Row!.
Needless to say, I am humbled and honored to have had the podcast recognized this way. All the credit goes to the great community of listeners we have here!
THANK YOU!
I Offer YOU an Opportunity to Watch As I Create a Product…
Selfie (A Really Bad One) of Looking over John’s Shoulder…. Get it?
And teach you how to do the same for your future success. An opportunity To Look Over My Shoulder.
If you want to learn more about the Look Over My shoulder Opportunity Just Click Here
This is the really bad Selfie I mentioned in the episode. Hey, I’m not a professional photographer. I’m a VO Guy, but take a look at that nice, round noggin! ;-D
New Opportunity to Contribute and Support the Podcast
If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.
Recommended Resources!
Protect Your Voice Over Business and Keep it Legal! Order Rob Sciglimpaglia’s Book “Voice Over Legal”!
Rob Sciglimpaglia was my guest on Episode 23 of the Podcast. We’ve received Rave reviews on the interview!
I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off the list price of the book and support the podcast.
Simply Click this Link: www.VoiceOverLegal.com and enter the promo code “VMP” at checkout to save 20% ($5) off the cost of the book and support the podcast!
Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.
Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)
As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.
They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…
This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s verycool!
Thanks for Checking The Show Out!
If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.
Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.
If you’d like more information on coaching opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.
Thanks for listening. Now go out there and share your voice with the world!
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
Click Here To Learn More About The Opportunity In This Episode
This Episode is all about how technology has impacted our economy
John Melley and MIKE! In The Studio
– and different sectors of the economy in ways we never could have imagined before.
A cab driver recently told me his revenue is down 80% due to Uber (!) Do you think Cabbies ever expected the internet to impact their income like this?
“Traditional” BIG Companies Are Impacted Too!
Bic Pens is waging “Fight for your Write” letting us know that Penmanship leads to improved creativity, better reading comprehension and retention of information.
Experts on the Bic web site bicfightforyourwrite.com discuss studies about how handwriting is linked to better learning. How writing and learning are wired together in the brain and how kids who aren’t writing – literally have brains that are “wired” differently than most of the people who listen to this podcast who grew up going to school learning penmanship!
Why do you think Bic got involved? They’re not selling pens like they used to.
Even Retailers on the Cutting Edge of Technology Gadgets…
Staples is seeing a drop in sales in notepads and other things people used to write on. I just got an email from Staples today letting me know they offer Small Business Loans.
They’re looking for other sources of revenue. Why? Technology is impacting sectors of the economy in ways that we never considered.
Can this happen to Voice Over?
I believe it can.
In this episode I discuss why and how I believe we can be replaced…
And I offer an alternative to offset that possibility through the creation of our own products and services that we market and sell.
I Offer YOU an Opportunity to Watch As I Create a Product…
Selfie (A Really Bad One) of Looking over John’s Shoulder…. Get it?
And teach you how to do the same for your future success. An opportunity To Look Over My Shoulder.
If you want to learn more about the Look Over My shoulder Opportunity Just Click Here
This is the really bad Selfie I mentioned in the episode. Hey, I’m not a professional photographer. I’m a VO Guy, but take a look at that nice, round noggin! ;-D
New Opportunity to Contribute and Support the Podcast
If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.
Recommended Resources!
Protect Your Voice Over Business and Keep it Legal! Order Rob Sciglimpaglia’s Book “Voice Over Legal”!
Rob Sciglimpaglia was my guest on Episode 23 of the Podcast. We’ve received Rave reviews on the interview!
I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off the list price of the book and support the podcast.
Simply Click this Link: www.VoiceOverLegal.com and enter the promo code “VMP” at checkout to save 20% ($5) off the cost of the book and support the podcast!
Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.
Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)
As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.
They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…
This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s verycool!
Thanks for Checking The Show Out!
If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.
Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.
If you’d like more information on coaching opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.
Thanks for listening. Now go out there and share your voice with the world!
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
I mentioned my Honeybees as a contribution to the environment and a great source of relaxation. Checkout the Photo Gallery below and watch the 50 second video. See if your blood pressure doesn’t drop a bit. I’m standing about 3 feet away from the hive while shooting this video.
These Bees is Makin’ Honey… Honey!
Riches In Niches! An Interview With Author Susan Friedmann
Susan Friedman
Susan is a successful author and a very savvy marketer. That’s why we have her on the show!
Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events. Susan has written 14 books (!) including, “Meeting and Event Planning for Dummies,” and “The Complete Idiot’s Guide to Target Marketing,”
Why Establishing Yourself As An “Educator” in a niche is Critical
Going Where the Competition ISN’T!
Doing The Opposite of What Everyone Else Does
And Much More!
Special Bonus!
To Access the 10 Point List to establish YOUR Niche Market and to schedule the FREE 15 Minute Phone Consult Susan mentioned in the program, send her an email to: susan@richesinniches.com
New Opportunity to Contribute and Support the Podcast
If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.
Recommended Resources!
Protect Your Voice Over Business and Keep it Legal! Order Rob Sciglimpaglia’s Book “Voice Over Legal”!
Rob Sciglimpaglia was my guest on Episode 23 of the Podcast. We’ve received Rave reviews on the interview!
I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off the list price of the book and support the podcast.
Simply Click this Link: www.VoiceOverLegal.com and enter the promo code “VMP” at checkout to save 20% ($5) off the cost of the book and support the podcast!
Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.
Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)
As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.
They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…
This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s verycool!
Thanks for Checking The Show Out!
If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.
Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.
If you’d like more information on coaching opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.
Thanks for listening. Now go out there and share your voice with the world!
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
“…the show has become more popular than
a supermodel at a Catholic boarding school.”
Andrew Lock’s Story
Andrew Lock
It all started with potatoes…
As a kid, Andrew challenged every ‘normal’ way of making money that was accepted by all the other kids. While most school age kids were doing a paper route to earn some pocket money, Andrew hated getting up early in the morning so that didn’t seem like a good idea.
One day while traveling on a bus, he overheard some old people complain to each other about not being able to carry bags of potatoes home from the store, and that sparked an idea to create a potato round.
Andrew found a farm that was willing to supply sacks of potatoes and had his parents drive him over to collect them. He then divided the potatoes into small ‘retail’ bags and went from door to door, quickly establishing a little business that earned him 18-20 times more than his school friends were making with their paper rounds, AND he was able to do it after school, not at 5am in the freezing cold of the British winters.
The Rest Is History….
Andrew’s first info-product was created at age 14, a guidebook about planning a vacation to Florida theme parks. “This was before desk-top publishing so I used a typewriter to create the guide, and photocopied it to make copies to sell. By today’s standards they looked horrible, but again it taught me that if the information was good, people would overlook presentation (or lack of it).”
Deciding to forgo college, Andrew started a video production business and 22 years on, after producing countless movie projects, commercials, and documentaries, Andrew is a leading consultant.
Andrew created, hosts and produces the wildly successful ‘Help! My Business Sucks!’; a free, weekly web TV show that helps entrepreneurs to “get more done and have more fun.” Hosted by maverick marketer Andrew Lock, the show provides plenty of practical marketing tips, big lessons from well known brands, and lots of little known resources that small business owners can use to increase their profits fast. In addition, you’ll learn countless video production tips from Andrews vast experience.
With an irreverent, entertaining, and humorous style, the show has become more popular than a supermodel at a Catholic boarding school.
The show has become the #1 most popular marketing WebTV show in the Apple iTunes store, beating well known ‘traditional business training’ competitors like Harvard Business Review, Advertising Age, and Business Week.
In this Episode Andrew and I Discuss:
Why Andrew Believes “Everything is marketing and marketing is everything.”
How Disney Creates Money From Thin Air and How You Can Too!
Disney Pricing Strategies
The Importance of Differentiating Yourself From Your Competition
New Opportunity to Contribute and Support the Podcast
If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.
Recommended Resources!
Protect Your Voice Over Business and Keep it Legal! Order Rob Sciglimpaglia’s Book “Voice Over Legal”!
Rob Sciglimpaglia was my guest on Episode 23 of the Podcast. We’ve received Rave reviews on the interview!
I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off the list price of the book and support the podcast.
Simply Click this Link: www.VoiceOverLegal.com and enter the promo code “VMP” at checkout to save 20% ($5) off the cost of the book and support the podcast!
Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.
Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)
As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.
They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…
This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s verycool!
Thanks for Checking The Show Out!
If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.
Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.
If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.
Thanks for listening. Now go out there and share your voice with the world!
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
It’s been awhile. I dropped off the radar for a number of weeks…. Why?
It’s been a crazy couple of months.
The Building my condo is in was hit by a deadly fire. It got me thinking.
I’m fine. No damage to person or property. Others weren’t so lucky.
In this episode I ask you a number of questions:
How prepared are you?
Do you have a fire extinguishers & smoke detectors?
Do you have data back-ups? Are they in multiple places?
What about important documents that aren’t stored electronically?
God forbid you get in an accident. Is there someone else on your banking accounts who can access them and make payments and/or deposits for you?
Are all your passwords for emails and web site admin pages somewhere for a trusted person to be able to make changes to the pages or close them down for you if necessary?
What would happen if your studio burned down or you were flooded out? How long would it take for you to be back up and running?
And many more that make you stop and think.
Please listen.
This episode is so important I’m not adding the usual notes at the end. I care about you and I want you to take this message to heart and take action.
Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.
Story
