Monthly Archives: May 2014

Episode 18 How To Get Voice Over Work Using A Paper Plate!

OK pure tactics in this episode. Direct MailIMG_2337

I haven’t done this exact mailing, but I’ve done similar mailings and used the principals from it and they apply to all marketing pieces.

Here Are the Principles

Write this down: “AIDA” It stands for:

  • Attention
  • Interest
  • Desire
  • Action

Here’s How This Came About

One of my coaching clients decided she wanted to do more agency stuff. The first step is get a list of ad agencies within a certain geographic area.

Attention

We need to attract attention. People want to be entertained. They’re bored. Another CD and cover letter isn’t going to cut through. How? Mail something different than CD or an email. Something with dimension, not just an envelope.

Tips for Preparing Envelopes That Get Opened

  1. Hand address the outside of package. No labels
  2. Put “Do Not Bend” on the outside of the package.
  3. Get stamps and put them on (multiple if necessary – not a metered stamp)
  4. Want this to look as “Hand done” as possible.

Interest – Solve Their Problem

They work hard and with a lot of clients and crazy deadlines. What’s their problem? Getting out for lunch.

Write a letter and put a paper plate and a plastic fork in with it. (See Picture above for what goes on the paper plate.

Here’s A Sample Letter

Dear {Name of specific contact} Not to whom it may concern

You’re probably wondering why I’ve enclosed a paper plate, fork and napkin in this envelope. Well, I’m a local voice over talent and my experience has shown me you folks in the ad agency world are really busy and have a hard time getting out for lunch.

I thought I’d help you out putting together a handy guide of restaurants very close to your office and their menus so you can choose what you’d like to have for lunch.

I’ve only selected one of each type of cuisine to give you a variety to choose from.

I’ve also included a CD of my most recent demo, so when you’re looking for a little variety in your voice talent pool you might give mine a listen and consider me for your next project.

I hope this is helpful and I look forward to hearing from you very soon.

Bon Appetite!

Desire

People love food! They’ll associate you with something positive.

Action

They order from the menus and they think of you each time. They’ll order from your VO too.

Get Others To Pay For This

How would you like to hear about a way that this will pay for itself? Create a booklet and charge the restaurants an advertising fee to be in your exclusive resource.

$20 gets ‘em in. You’re only letting 1 of each type of restaurant in the guide. If they say no – you tell them you’re going to their competition. If you get 10 restaurants in then there’s $200 to play with for postage and materials. 20 then it’s $400.

You put together a guide that has your voice over contact information on the cover and the footer of each page.

Wanna do regular updates to pay for your mailings on a regular basis? Put the restaurants on a subscription and mail monthly updates to your guides along with your demo info to stay in front of them each month.

Let me know how it works!

“Meldawg’s Book Club”

Tree_Slaughter
Meldawg In the Woods

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

The Show Keeps GROWING!

We’ve had 10,469 downloads as of this writing! Thanks for continuing to spread the word!

The Voice Over “Definition” T-Shirt!

premium_made_in_usa_voice_over_fitted_tshirt
Voice Over “Definition” T-Shirt

This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!

I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do… literally!

Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

John Signature

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

Episode 17: How To Handle Projects That Are Against your Morals or Ethics

If you’ve been in the Voice Over world for any length of time, if it hasn’t happened already, you will eventually be approached by a prospective client, organization or business advocating something that might not square with your morals, values, ethic, beliefs, etc.

The debate sometimes centers on something like “If you’re a professional you sometimes need to set your personal feelings aside and do the job, because that’s what’s called for.”

That might work sometimes. But I believe you need to be true to yourself. Everyone sees the world through their own lens due to their particular set of experiences. What you might object to, might be perfectly acceptable to others.

If you’re in business for yourself, I believe you have the right to choose to work with the people you want to work with. I also believe you always do a better job for clients when you feel good about the projects you work on for them.

Personally, I need to look myself in the mirror. In my opinion, taking work just for the money is scarcity thinking. There’s always more opportunity in areas that you’re comfortable working in.

If There’s a Conflict, Here are 7 Things You Should Do

  1. Determine How Much of A Conflict There Is
  2. Bounce the Situation Off an Impartial Trusted Advisor
  3. Speak With the Person of Influence Directly
  4. Be Honest and Explain Your Conflict
  5. Don’t Say “I Can’t” – Takes away your power. Say “I need to decline this opportunity for those reasons.” Or something to that effect.
  6. Thank the person for understanding
  7. Be Firm.
  8. BONUS: Work from a script. Write your thoughts and points you want to be sure to make during your conversation.

“Meldawg’s Book Club”

Tree_Slaughter
Meldawg In the Woods

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

The Show Keeps GROWING!

We’ve had 10,103 downloads as of this writing! Thanks for continuing to spread the word!

The Voice Over “Definition” T-Shirt!

premium_made_in_usa_voice_over_fitted_tshirt
Voice Over “Definition” T-Shirt

This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!

I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do… literally!

Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

John Signature

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

Episode 16 The Goose That Lays The Golden Egg

Opening Music: “Mission” From the Album Hold Your Fire by Rush

Hold Your Fire
Keep it burning bright
Hold the flame ’til the dream ignites
A Spirit with a vision
Is a dream
With a Mission

Lyrics by Peart. Music by Lee, Lifeson and Peart

Special Guest Mandla Nkosi

Mandla_Nkosi

Mandla Nkosi

Mandla combines Joint Mobility, Kettlebell Training and Body-Weight Exercises to provide pain free, movement-based solutions to fitness enthusiasts and elite athletes alike.

Mandla strips every routine, exercise and drill down to its basic components to ensure that you receive a complete and comprehensive understanding of what is involved. He aims to promote a love for movement and athleticism, that takes his clients way beyond their expectations and goals, to achieve powerful and enduring results.

Mandla has provided physical training for over ten years to clients ranging from children to adults and fitness newcomers to professional athletes. For the past six years, he has consistently taught classes in his own studio as well as successfully implemented other programs in a number of fitness facilities.

In This Episode We Discuss:

  • How Everyone is an Athlete (We all use our bodies to accomplish our work)
  • How even SITTING takes a certain type of training!
  • Comparing Sedentary Vs. Active – An athlete wouldn’t train for 12+ hours everyday. You shouldn’t sit for 12+ hours a day either. Both take a physical toll
  • Don’t underestimate the power of good nutrition
  • Your Capacity for Productivity and Earning Potential Increases the healthier you are
  • And Much More!

John’s Before and After Pictures

John_Melley_Caption

Before

John_and_MIKE_2-13-14

Present

To reach Mandla please visit his web site at Boston Kettlebell

“Meldawg’s Book Club”

Tree_Slaughter
Meldawg In the Woods

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

The Show Keeps GROWING!

We’ve had 9,794 downloads as of this writing! Thanks for continuing to spread the word!

The Voice Over “Definition” T-Shirt!

premium_made_in_usa_voice_over_fitted_tshirt
Voice Over “Definition” T-Shirt

This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!

I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do… literally!

Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

John Signature

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.