Episode_59: Branding, Marketing and Networking… Oh My! An Interview with Branding Expert Karen Tiber Leland

Today We Tackle the Question: What’s the Difference Between Branding, Marketing and Networking?

Karen Tiber-Leland

Karen Leland is the president of Sterling Marketing Group specializing in branding and marketing strategy and implementation. Her clients include: Apple, American Express, Twitter, LinkedIn, Marriott Hotels, and others. She is the bestselling author of eight business books and writes a marketing column for Entrepreneur.com. Karen is a regular guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others.

In This Episode We Discuss:

  • The Difference Between Branding, Marketing and Networking
  • The Seven Lenses used to Develop Your Brand
  • How Branding & Marketing have changed in today’s New media
  • And Much More!

How to Contact Karen and “Rent Her Brain” and a Link to her Inc.com Column



A Link to Karen’s Book:

Brand Mapping Strategy

Episode Sponsor:

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Use Your Personal Story to Market Your BusinessJohn_VOSMP

In Episode 19 – Do You Have Time for A Story? I spoke about how you can download a free copy of my Marketing Piece that I use with new clients.

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The DeFlame Diet.

So I have a great book I want to recommend to you. It’s called “The Deflame Diet: DeFlame your diet, body, and mind” by Dr. David Seaman.

This book is great. I’ve been eating this way for awhile now. If you’re a Voice Talent who has to clear their throat a lot throughout the day, maybe have some post-nasal drip, or are feeling sluggish and run down – you want to check this book out. The link above is an affiliate link through Amazon.com.

It was given to me by my trainer Mandla Nkosi. The book explains through scientific research that most chronic diseases like heart disease, high blood pressure, bad cholesterol, diabetes, Alzheimer’s and a host of others are all caused by eating an “Inflammatory diet.” An inflammatory diet is one that promotes chronic inflammation throughout the body that over time leads to these diseases.

Sources of inflammation are refined sugars and grains – pretty much a good portion of the “Western” diet. The book explains how inflammation gets started and how it affects every cell in our body. It also explains how to “DeFlame” and live a healthier lifestyle. It’s not as crazy and hard to do as you may think. You just need to look out for a few key ingredients and eat whole, unprocessed foods.

Have you modified your eating plan to help your voice? Please share your thoughts with us below!


New Opportunity to Contribute and Support the Podcast

If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.

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Thanks for listening. Now go out there and share your voice with the world!

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