Episode 19: Using Your Own Personal Voice Over Story in Your Marketing

Do You Have Time For A Story?

In this episode I share a fairly advanced marketing tactic with you about using your own personal story to grow your Voice Over Business.

I’ve got some great materials to refer to during this episode, so check ’em out as you follow along.

  1. Click here To obtain a FREE copy of my Marketing Piece that uses my Voice Over Journey Story_PictureStory
  2. Click Here to see the Video I mentioned that Harry Legg made about growing his Voice Over business.
  3. Listen to how I use my story in my marketing. Will Lee from “One Thing Required” Podcast turned the tables and interviewed me!

It’s All About “Know, Like and Trust”

People buy (Companies don’t buy – people in companies make the decision) from people they know, people they like and people they trust . We help them get to know us better through sharing stories about ourselves and by sharing experiences with them

How can you use your story in your marketing?

Write it up. Include Naysayers, Supporters, Victories and Setbacks
Everyone has experienced all of these things and they can relate to them. They are called paths of entry. People identify with different things you share and they start to Know, Like and Trust you.
The question then becomes “How can we get people we want to do business with, to trust us”?

If you listen to my podcast you will hear references of my past experiences dropped into the program. I want people to know them.I share life experiences in the podcast. Put on your web page. How many times do you go to a web page and one of the first pages you click on is the “About” page?

  • Don’t be afraid to put something in your story that may bother or turn off some people.
  • Your story can act as a filter and keep people away from you that you may not want to work with and it will attract others to you who will want to ONLY work with you.

Yeah! We want to know their story! Give it to them!
Voice it as an MP3 on your page
Write up an article and give it to new clients you’re just getting started with
Make it a part of the fabric of your marketing

There is nothing unethical about this. Everything in the story is true (Remember it’s all about “Know, Like and Trust.) It attracts clients. It makes them comfortable with you.

Send me your Feedback and let me know how it goes!

“Meldawg’s Book Club”

Tree_Slaughter
Meldawg In the Woods

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

The Show Keeps GROWING!

We’ve had 10,951 downloads as of this writing! Thanks for continuing to spread the word!

The Voice Over “Definition” T-Shirt!

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Voice Over “Definition” T-Shirt

This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!

I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do… literally!

Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

John Signature

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

One thought on “Episode 19: Using Your Own Personal Voice Over Story in Your Marketing

  1. Mark Silverman

    Hi I am a voice actor and I did lots of impressions when I was a kid. I mastered the Maxwell Smart voice when I was 12. I was really obsessed with voices and Disneyland. When I was 14 in the late 70’s I would sneak a small tape recorder into Disneyland just to record the rides. I would listen to these cassette tapes all day and night, people thought I was nuts. Everybody would ask me if I wanted to live in Disneyland. I became a voice actor in my 20’s. I became a very good sound alike and I started to get voice matching jobs. Universal hired me to loop 80 lines for Al Pacino for the film, “Carlito’s Way.” I had to “clean up” his dialogue for TV. I started to do lots of this type of work.

    In 1993 Disney was looking for a Rod Serling voice for a new thrill attraction based on The Twilight Zone for Walt Disney World, I watched so much Twilight Zone as a kid and I sometimes did a Rod Serling impression, so I thought I’d give it a try. I ended up getting the job and the Disney attraction is called The Twilight Zone Tower of Terror and it’s now in THREE Disney parks and for 20 years it’s been one of the most popular Disney rides of all time.

    When I hear my voice on the ride I think back to all those days listening to my Disneyland tapes in my room when I was a teenager. Still my favorite voice acting job ever.

    Mark Silverman

    Reply

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