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OK pure tactics in this episode. Direct Mail

I haven’t done this exact mailing, but I’ve done similar mailings and used the principals from it and they apply to all marketing pieces.

Here Are the Principles

Write this down: “AIDA” It stands for:

• Attention
• Interest
• Desire
• Action

Here’s How This Came About

One of my coaching clients decided she wanted to do more agency stuff. The first step is get a list of ad agencies within a certain geographic area.

Attention

We need to attract attention. People want to be entertained. They’re bored. Another CD and cover letter isn’t going to cut through. How? Mail something different than CD or an email. Something with dimension, not just an envelope.

Tips for Preparing Envelopes That Get Opened

1. Hand address the outside of package. No labels
2. Put “Do Not Bend” on the outside of the package.
3. Get stamps and put them on (multiple if necessary – not a metered stamp)
4. Want this to look as “Hand done” as possible.

Interest – Solve Their Problem

They work hard and with a lot of clients and crazy deadlines. What’s their problem? Getting out for lunch.

Write a letter and put a paper plate and a plastic fork in with it. (See Picture above for what goes on the paper plate.

Here’s A Sample Letter

Dear {Name of specific contact} Not to whom it may concern

You’re probably wondering why I’ve enclosed a paper plate, fork and napkin in this envelope. Well, I’m a local voice over talent and my experience has shown me you folks in the ad agency world are really busy and have a hard time getting out for lunch.

I thought I’d help you out putting together a handy guide of restaurants very close to your office and their menus so you can choose what you’d like to have for lunch.

I’ve only selected one of each type of cuisine to give you a variety to choose from.

I’ve also included a CD of my most recent demo, so when you’re looking for a little variety in your voice talent pool you might give mine a listen and consider me for your next project.

I hope this is helpful and I look forward to hearing from you very soon.

Bon Appetite!

Desire

People love food! They’ll associate you with something positive.

Action

They order from the menus and they think of you each time. They’ll order from your VO too.

Get Others To Pay For This

How would you like to hear about a way that this will pay for itself? Create a booklet and charge the restaurants an advertising fee to be in your exclusive resource.

$20 gets ‘em in. You’re only letting 1 of each type of restaurant in the guide. If they say no – you tell them you’re going to their competition. If you get 10 restaurants in then there’s $200 to play with for postage and materials. 20 then it’s $400.

You put together a guide that has your voice over contact information on the cover and the footer of each page.

Wanna do regular updates to pay for your mailings on a regular basis? Put the restaurants on a subscription and mail monthly updates to your guides along with your demo info to stay in front of them each month.

Let me know how it works!

“Meldawg’s Book Club”

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

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The Voice Over “Definition” T-Shirt!

This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!

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Recommended Resource!

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As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

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Thanks for listening. Now go out there and share your voice with the world!

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