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OK pure tactics in this episode. Direct Mail

I haven’t done this exact mailing, but I’ve done similar mailings and used the principals from it and they apply to all marketing pieces.

Here Are the Principles

Write this down: “AIDA” It stands for:

• Attention
• Interest
• Desire
• Action

Here’s How This Came About

One of my coaching clients decided she wanted to do more agency stuff. The first step is get a list of ad agencies within a certain geographic area.

Attention

We need to attract attention. People want to be entertained. They’re bored. Another CD and cover letter isn’t going to cut through. How? Mail something different than CD or an email. Something with dimension, not just an envelope.

Tips for Preparing Envelopes That Get Opened

1. Hand address the outside of package. No labels
2. Put “Do Not Bend” on the outside of the package.
3. Get stamps and put them on (multiple if necessary – not a metered stamp)
4. Want this to look as “Hand done” as possible.

Interest – Solve Their Problem

They work hard and with a lot of clients and crazy deadlines. What’s their problem? Getting out for lunch.

Write a letter and put a paper plate and a plastic fork in with it. (See Picture above for what goes on the paper plate.

Here’s A Sample Letter

Dear {Name of specific contact} Not to whom it may concern

You’re probably wondering why I’ve enclosed a paper plate, fork and napkin in this envelope. Well, I’m a local voice over talent and my experience has shown me you folks in the ad agency world are really busy and have a hard time getting out for lunch.

I thought I’d help you out putting together a handy guide of restaurants very close to your office and their menus so you can choose what you’d like to have for lunch.

I’ve only selected one of each type of cuisine to give you a variety to choose from.

I’ve also included a CD of my most recent demo, so when you’re looking for a little variety in your voice talent pool you might give mine a listen and consider me for your next project.

I hope this is helpful and I look forward to hearing from you very soon.

Bon Appetite!

Desire

People love food! They’ll associate you with something positive.

Action

They order from the menus and they think of you each time. They’ll order from your VO too.

Get Others To Pay For This

How would you like to hear about a way that this will pay for itself? Create a booklet and charge the restaurants an advertising fee to be in your exclusive resource.

$20 gets ‘em in. You’re only letting 1 of each type of restaurant in the guide. If they say no – you tell them you’re going to their competition. If you get 10 restaurants in then there’s $200 to play with for postage and materials. 20 then it’s $400.

You put together a guide that has your voice over contact information on the cover and the footer of each page.

Wanna do regular updates to pay for your mailings on a regular basis? Put the restaurants on a subscription and mail monthly updates to your guides along with your demo info to stay in front of them each month.

Let me know how it works!

“Meldawg’s Book Club”

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

The Show Keeps GROWING!

We’ve had 10,469 downloads as of this writing! Thanks for continuing to spread the word!

The Voice Over “Definition” T-Shirt!

This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!

I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do… literally!

Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

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Subscribe: Email | RSS

The Power of Asking Questions – What If?

John Asks – “What If?”

In this Solo Episode I share with you some thought provoking and business growing questions you can ask your prospects and clients and some questions you can ask yourself about your attitudes about money.

It all started from remembering an interaction I had with a couple of people at a marketing conference when someone asked me out of the blue:

“Is there anything I can do to help you”?

When is the last time someone asked if they could help you instead of asking you for something?

It got me thinking about the power of questions. Proof of this is I still remember that interaction 2+ years later!

I also share some stories about Baby Carrots and Chocolate Diamonds and how looking at situations and asking How Can I look at this from a different angle? Where’s the opportunity? and how it can create opportunities for you

Other Questions Asked:

How can I learn from people who have money and can make money?

What are my attitudes about money? Is my attitude about money and the people who have it getting in the way of my being able to make more for myself and my family?

The Voice Over Marketing Mastermind Group

I mentioned there are some openings in the Voice Over Marketing Mastermind Group. Click here to learn more and access an application.

Announcing “Meldawg’s Book Club”

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

The Show Keeps GROWING!

We’ve had 6,139 downloads as of this writing! Thanks for continuing to spread the word!

The Voice Over “Definition” T-Shirt!

This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!

I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do… literally!

Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

Podcast: Play in new window | Download | Embed

Subscribe: Email | RSS

Terry Daniel

Terry Daniel is a full time voice actor and coach, who first got started in voiceovers during his

Terry Daniel

earlier radio and theater days, in the early 90’s. He toured with the Sam Sheppard play, “True West”, where he played the role of Austin.

These days, he can be found in his home studio recording commercials/narrations for clients all over the country. His niche is theme park announcements and eLearning narration.

He is also known as a social media expert and credits facebook and twitter for taking his career to the next level. He also helps people who are passionate about learning voiceovers and enjoys teaching the craft.

During Our Conversation we discuss:

• Using Social Media
• How to use YouTube to generate business
• The Power of Using Coaches to grow your business and other interests
• The Importance of Marketing
• and Much More

You Can reach Terry at:

To Watch Terry’s Halloween YouTube Video Click Here

www.universalvoicetalent.com

The Voice Over Cafe Podcast

Connect With Me!

Announcing the Voice Mail feature. Take a look at the orange button running along the right side of the screen ——–>. Click the button and use your computer’s microphone to leave me a message up to 90 seconds in duration. You might make the show!

Resources Mentioned in This Episode:

The Voice Over Marketing Mastermind Group

In case you’re thinking … “Should I do this? Will this be worth it?” or something like that… Let me share a brief story with you about my own experience with Mastermind Groups….

I remember the first Mastermind Group I joined was $300 per month and I remember wondering how I would do it, but I also knew that I could benefit from having other people see opportunities in my business that I was too close to seeing for myself.

It turned into one of the best decisions I ever made for my business. One idea from my Mastermind Group turned into a 6 figure business idea.

I can’t promise you’ll have the same results. You will have to do some work. It will not be handed to you.

But I CAN Promise you this:

You will gain insights into your present business you’ve never had before. Opportunities you’ve never seen will be developed. You will enjoy working with and supporting others all with the mutual goal of growing and supporting each others businesses.

I know once you are a member and participating in all the great ideas and exchanges from a mastermind group you will see it is well worth this investment.

Click Here to learn more.

Announcing “Meldawg’s Book Club”

Meldawg In the Woods

Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)

The Show Keeps GROWING!

We’ve had 4838 downloads as of this writing! Thanks for continuing to spread the word!

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.